
Originally Posted by
Tannin
Until such time as Sony produce some serious long glass for it, nowhere, I'm afraid.
I doubt they will: it's a seriously expensive undertaking developing that kind of glass and you'd need to sell a good number of them to break even on the investment. Canon sell lots of long glass, Nikon haven't in the past (200-400 VR apart) but have a big customer base that doesn't seem to mind spending buckets of money, so they should do OK. The same goes for Pentax: no current range of modern long glass, and arguably Olympus too. Oly apparently have a very good if rather expensive 300mm unit, but even on a 2.0 crop body that seems a bit too short for birding.
A second factor keeping Pentax, Sony and Olympus out of the wildlife and sport specialties is their in-camera image stabilisation system. For shorter lenses, apparently, in-camera systems work pretty well, and stabilise all your lenses, but the longer the lens (the conventional wisdom goes) the more of an advantage it is to have your IS system in the lens rather than in the camera. I can't really see a Sony or a Pentax developing an in-lens stabilising system just for 400mm and 600mm lenses, and if they introduced (say) a modern 600mm f/4 lens with the latest digital coatings and so on - this would cost around $12,000 retail - who would buy it when Nikon and Canon have direct equivalents with IS/VR?