Competition or not?

[jasevk]

Hi AP'ers,

Take a look at this.

What's your view?

Someone recently asked me how one can possibly compete with photographer like this, offering ridiculously low rates for wedding photography. I haven't been in this business for long, yet I'm still amazed at some of the things I see.

My question to you is... If you charge premium dollars for a premium product, are you REALLY competing with these people? Would someone who's willing to hire a $100 wedding photographer ever consider hiring someone charging in the thousands anyway?

Discuss...