Originally Posted by
Xenedis
I'd consider online marketing to be as important, if not more so, as offline marketing.
Remember, there are people out there who have probably never looked in a printed copy of the Yellow Pages. It's much more convenient for many these days to search online, and if you're easy to find, your chances of landing business are arguably better.
That's not to say that traditional print-based marketing should be excluded; but online marketing is the way of the present and the future.