My main goal, is when I go somewhere, and take a photo while there, that it be a photo worth showing people, a photo that does the place justice, and that doesn't make me cringe as I look back through them later.
My secondary goal is to get a bit "creative" with pictures, trying new and interesting things, but still primarily around my first goal - i.e. creative stuff I can do with photography while I'm out and about camping/travelling/etc.
Within both of those, I'd like to be relatively "multiskilled" - that is I'd like to know how to do a reasonable job of a wide variety of photos - take a good macro, take a good portrait shot, take good scenery shots, know how to take low light shots around a campfire or sunrise/sunset, know how to get the pictures needed for an HDR shot, take or stitch a reasonable pano, etc etc.
That's probably asking a lot for an amateur, and requires far more hours with a camera in my hand than work and life will probably ever allow me, but hopefully I have a lot of life left in which to do it.