Picked this up on the Pentax forum. It is an announcement of a price increase for accessories.
http://translate.google.com/translat...5.html&act=url
Seems strange, or unusual at least, that Hoya would be making this sort of policy announcement so close to the Ricoh takeover. Although I suppose it's not beyond the realms of possibility that it may have originated at Ricoh.
I guess all will be revealed sooner or later.