Yep, the fine print. I read that print when I bought my camera from site sponsor B&H and if something needing a warranty repair was required I just needed to let them know and they would arrange free postage back to them to get the repairs done.
They think they have a monopoly on camera equipment in that nearby town. They refuse to offer me any decent deal on any camera equipment.( though we have got some good deals on other things from them). They loose any sales from me on photographic equipment. So that's nil in the scheme of things for them.