Originally Posted by
Lance B
Just to play the devil's advocate. I wonder how many of you, if you were running your own business and were in the similar boat as Epson Australia, would decide, out of the goodness of your heart, to price things that were fair rather than what you could actually charge the market when compared to the competition? When it is your business on the line, I bet most would get the highest price they could!
In this case, as they are quite an upmarket product, there is a finite number of these printers sold, different to the low end where they are competing on sheer volume and $ - however making up for lost profit on the price of their printer inks!! At this end, they look at the competition and see a printer from Canon, Lexmark, or what ever and see their price as $1,999, why sell it at $1,400 (a price which would be more reflective of the Australian market than the low US$899 price you quoted in the US) when you'd sell basically the same number as they would at $1,999.