I think it is more that they say it is free, when it isn't, unless you meet all their obligations, when these obligations are not readily explained or detailed at the time they say it is free. If I called you up and we discussed a portrait session and you said come in next monday, its Free. I get there and then am told I need to put down a $95.00 deposit, I wouldn't be happy. But if on the phone you said the session is free but I require a $95.00 deposit, it is clear, and I have a full understanding of what is required of me, to undertake the session. It is a disclosure issue.