Thanks useful information: 
In digital photography, exposing to the right (ETTR) is the technique of adjusting the exposure of an image as high as possible at base ISO (without causing unwanted saturation) to collect the maximum amount of light and thus get the optimum performance out of the digital image sensor. The name derives from the resulting image histogram which, according to this technique, should be placed close to the right of its display. Advantages include greater tonal range in dark areas, greater signal-to-noise ratio (SNR),fuller use of the colour gamut and greater latitude during post-production.
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