Sony a 9

[swifty]

Steve: I think comments about lack of Sony lenses refer to exotic telephotos since the marketing for this camera is aimed for that genre of photography. Of course there's nothing stopping you using it for other types of photography but you gotta wonder how soon the A9r and A9s's gonna make their appearance.

MM: I'm sure it's in the works and I'm sure Canikon already know something about it too, as they would've known about the development of the A9. But I read somewhere that lenses take something like 4 years to develop (can't recall if it was for a normal or exotic lens), and the manufacturing of exotics lenses take something like a full year. So its gonna take some time to flesh out the big teles.

[Steve Axford]

Steve: I think comments about lack of Sony lenses refer to exotic telephotos since the marketing for this camera is aimed for that genre of photography. Of course there's nothing stopping you using it for other types of photography but you gotta wonder how soon the A9r and A9s's gonna make their appearance.

I agree that super telephoto is the obvious hole in the Sony range, but there are other gaps too. It will be interesting to see which gaps get filled first. I like the high end lenses, which is clearly where Sony are aiming. The collaboration with Zeiss is a good one in this respect, as Zeiss make superb lenses, though no super tele's.

As for the camera itself, it is hard to fault, going by the reviews. I guess it will take a while for sports photographers to start changing. It will be interesting to see the camera line ups at future big sporting events.

Update - I hadn't realised that Sony also announced a 100-400mm G lens. That should fill the telephoto gap for most sports shooters.

[swifty]

Update - I hadn't realised that Sony also announced a 100-400mm G lens. That should fill the telephoto gap for most sports shooters.

Its a good start, and I agree with their strategy in that they should appeal to a broader audience before addressing highly specialised niches.
At this point, at the long end they are 2 stops behind the competition so whilst the cameras are now competitive, it'll still take some time for the lens line up to catch up.
But they'll get there, as they will filling out more specialised lenses in the sub-200mm space.