In this market driven economy people by in large are going to vote with their $$ first. Take a look around at the camera stores closing down around towns and cities and the big chains taking their place. The same goes for local grocery shops. There used to be one in most suburbs once - now most are closed down and no longer used. It's all good to support local shops, but in this era when online shops and chain stores can offer prices that are a lot less than traditional shops, then customer service alone isn't going to save the camera shop. Check out small grocery stores - most have had to close or turn into boutique delicatessens to survive.