Thanks useful information: 
Yeah, my first thought was 'it's actually an erroneous title on that video'.
As he states several times in the video: "Camera Market" "Lens Market" "Camera Industry" . . . that's related to but different from the "Photography Industry" - the latter being a much more interesting topic, for me.
I just read some of the comments and another person picked up on the same point.
WW
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