(OK, I'm a mile off-topic now. But why not?)

You have to love the way these guys do PR. OK, this is romanticised and glossy and motivated by, among other things, the desire to sell very, very expensive cars; nevertheless it's beautifully done.

https://www.youtube.com/watch?v=A0FZIwabctw (Watch this one first.)

But what other company would have the extraordinary guts it takes to do this? https://www.youtube.com/watch?v=bvim4rsNHkQ (Watch this one after the first one.)