The reason I am sticking with my A99 and not moving to this, is I feel Sony is gravitating towards the E-Mount to upsell their expensive lenses. I love the alpha mount because it permits the use of legacy Minolta, and don't like the direction they are taking with the plethora of E-Mount cameras. Being forced to buy Sony branded lenses can make your overall gear costs skyrocket, so potential purchasers should consider this.