You guys are missing one simple thing about the Zeiss. No autofocus. Given the number of amateur photographers that buy the 24-70 f/2.8, what makes you think they won't buy a $1000 50mm? I would. In fact, I'd happily buy a $2000 85 f1.4 Sigma ART if it was better than the Nikon 1.4, but I wouldn't spend $4000 on a Zeiss but I think it's exorbitant and the lack of autofocus is a killer for me. Try chasing a child with manual focus. I also don't think I'm an unusual buyer.