The promotion is based on a Sony study which found 30% of Australians have purchased on the professional cameras but that most don’t know how to use their camera and almost two-thirds use their camera on auto-mode either always or most of the time.
Doing!!! TILT! ERROR!

What a laugh. Anyone who actually knows anything about cameras - i.e., not the turkey who wrote this ad - will know that Canon professional cameras don't even have an auto mode.