Good on him.
Like Ken Duncan, Steve Parish, Neil Morgan or Peter Lik, they all have photos that you think, "i have done better" but the reason they are famous is they have a product and know how to sell it and most importantly dont undervalue themselves.
This can't understated and its really a compliment to them because it gives anyone with the same talent and sales nous a true goal. It certainly isnt a fluke they got there because like all businesses that become successful, it didnt happen by luck, it was hard work and risk.