For the uninitiated, SOOC stands for Straight Out Of Camera and is usually mentioned in disdainful terms by those opposed to "...'shopping" their images. A small admission ... that was ME TOO ... once! Now I can see that SOOC's are really just babes, crying for the milk of human kindness, so here is a little "milk" from a British pro via PetaPixel. Enjoy, SOOC's!
http://www.petapixel.com/2013/03/01/...s/#more-102808