Hmm...I need to get my hands on one of those. Then march into a Harvey Norman store, and if they try to argue - just make the point that they do realise they contravened the law in terms of Misleading and Deceptive advertising and that I will take my 50mm F1.4G for 197 now thanks . http://www.accc.gov.au/content/index.../itemId/815335