Is this purely an attempt to create more interest in a particular product that some of their advertisers may sell?

Or is it just another example of trying to stereotype people in regards to their looks?

Perhaps it is just an American perception of how they feel that everyone should look, whichever one it is, these sort of articles seem to be appearing more frequently on a site that used to provide some decent reviews etc.

http://www.dpreview.com/articles/784...uty-retouching