I don't think that is exclusive to Nikon. Samsung recently announced the Note 8 phone. Who could have gotten through last year without hearing about the Note 7 catching fire, and going through two recalls, being banned on planes worldwide etc. Yet, even though all this happened, the pre-orders for the Note 8 are 30% higher than they were for the Note 7. I believe most people are quite willing to give second chances.. but the second time round they better not make the same mistakes again. People will seriously question their dedication to a brand if that brand repeats its mistakes and doesn't learn from them.