OK, there are truckloads of people out there using facebook to promote their photography.
Many of those people actually have their facebook photographic page labelled as a professional service but a lot of those it would seem work a 9-5 job in an unrelated industry to photography.
Of course we see some pretty way out claims to greatness and equally disparate pricing structures from some compared to the mainstream photographic industry. Is it acceptable for them to do so?
Are those people who are using facebook as a convenient ( and currently free ) advertising board actually enhancing the spirit of competition and fair trade or are they devaluing the industry in general?

We currently see facebook trading shares at 1/2 of their release price and those who bought the shares asking when they will see a return on their investment. Any return on investment relies on income so the next logical question to me is what will happen when facebook start charging for commercial sites ( those who have labelled themselves as professional photographers ) in order to generate some much needed income.