Redbubble when it started was going to be photographers only, and they even had a booth at a home show early on. They were going to promote the site as a place to go and buy high quality photos. They had a business plan to have booths at major events like home shows etc. Somewhere along the way, early on, they added in other art, then stopped doing the home show idea, added forums and more products to print on. That is when I closed my redbubble account as it deviated from what was (for me) a good business plan.