But the point is people are getting rid of their Apple products, simply cause of the amounts they are being charged for Apps etc. So Yes Apple make the handsets, but if people stop buying those handsets etc, then they are going to feel it.
I agree they make great products, but the market is leapfrogging over them at present and they may just find they are the follower, not the leader in the next year or two, unless they react to the market forces and rework their iTunes AppStore into a more cost competitive model.
Even the comments in this thread from those who are using/converted to Android products shows that Apple have a fight on their hands. Their domination may soon be threatened and they may not know how to deal with that, cause its been a long time since anyone competed with Apple at their own game, and beat them.