The other day I got a call from a woman about doing some Real Estate photography here on the coast. She had been given my name by a Brisbane based Wedding photographer who I have had some dealings with (thanks). She described the property and the fact that it needed doing NOW and her regular RE photographer couldn't do it. I was free the next day and she agreed to my hourly rate ($150) and because of the size of the property we settled on 4 hours, the images were to be delivered with minor PP on a disc the next day. I hung up and already I was doubting my decision, I dont enjoy the genre, I have limited experience, and my name will be attached to the work and the last thing I need is bad press, so to speak. I then rang a fellow Gold Coast pro who specialises in RE and asked if he would like the job. He jumped at it and could do it on schedule. I rang the lady back and explained the situation all the time expecting a right bollocking, but instead she thanked me for 1. being honest and 2. arranging a more qualified photographer, she then went on ask me what I normally shoot and I mentioned corporate and industry work. Two days later she rang me back saying she was happy with the other 'togs work and would like to book me for a series of construction site images that her company is involved with....at the agreed rate. So for me this was conformation of something I think I already knew, dont pass yourself off as experienced in a genre that your not and all though sometimes financial situations dictate otherwise, only tender/quote/apply for jobs that you will enjoy and are competent to deliver professional results in. Oh yes, I think this proves word of mouth and having a great network assists in business development.