Ricoh Establishes PENTAX RICOH IMAGING COMPANY, LTD.

[bdparker]

It's official as of today...

Quote Richo Global

"Tokyo, October 1, 2011–Ricoh Company, Ltd. (President & CEO: Shiro Kondo; hereinafter referred to as "Ricoh") announces the establishment of PENTAX RICOH IMAGING COMPANY, LTD. as its wholly owned subsidiary on October 1, 2011.

Earlier, HOYA Corporation (President & CEO: Hiroshi Suzuki; hereinafter referred to as "HOYA") transferred the PENTAX Imaging Systems Business to PENTAX Imaging Corporation, a newly established subsidiary of HOYA, through an absorption-type split (spin off) and business transfer. Ricoh has acquired all shares outstanding in PENTAX Imaging Corporation, as of today, completing the transaction. Ricoh also changed the name of the company at the same time.

By forming the new company, Ricoh will strive to further bolster consumer products and services, in addition to its existing digital camera business."

I got this notice from Pentax of Facebook, which redirects you to the Richo Global website

[Cage]

And the acronym for Pentax Ricoh Imaging Company........................PRIC ????????

Gawd, where were their heads. One would think that large Japanese corporations would have somebody in their PR department to cut this sort of nomenclature off at the pass.

Oh well, I guess when I buy the K5 I can look forward to owning a pric of a camera.

[reaction]

hope they revive it well

[Cage]

I suppose on the positive side if your camera isn't performing you could feed it a Viagra tablet.

[Kym]

Official announcement... http://ricoh.com/release/2011/1001_1.html

Updated Pentax site: http://www.pentax.jp/english/index.html

[Lance B]

I really hope this is a good thing for Pentax as Pentax has much going for it. However, I do believe it will be.

[Falcons]

Read this and I think now Pentax is set to make a big play in the market with Ricoh

http://www.ricoh.com/about/pri/index.html

[K10D]

Read this and I think now Pentax is set to make a big play in the market with Ricoh

http://www.ricoh.com/about/pri/index.html

If you take the add literally, with RICOH there may only be two types of camera in the world....a 645D and a Q.

Let's wait and see what they produce.

Exciting as it is, it's a crucial time for Pentax.

Best regards