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Thread: Pricing?

  1. #1
    Member JBuz's Avatar
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    Smile Pricing?

    Hi all,

    At the Ekka earlier this week, I photographed a competitor (owner and dog) in a series of shots.

    This pair won their comp, and are wanting to purchase some of the shots.

    This will be my first sale, and have no idea yet on pricing.

    Size of the images are 20x25. I have 3 preferences in presentation that I would like to offer to this prospective client:

    1. Mounted on the light-weigh backing;
    2. Canvas (though not sure if this will suit the image);
    3. Print only.

    I am Brisbane based, and she is based in North Qld, so transporting will have to be taken into consideration.

    Are there any guidelines or "standards" for pricing?

    Any and all help is greatly appreciated.

    (happy to receive pm's if preferred) :-)

    Thanks in advance

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    Administrator ricktas's Avatar
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    What you need to do is work out what printing on canvas will cost you for example. Ie if it costs $45.00 to get it done, no use charging $50.00.

    Sit down and work out your costs for each item (all your costs). Then double it for the selling price!
    "It is one thing to make a picture of what a person looks like, it is another thing to make a portrait of who they are" - Paul Caponigro

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    Thanks Rick :-).

    Do I include postage in this or add this to the end product price?

    I'm thinking add to end price?

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    Administrator ricktas's Avatar
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    most people just add on the price of postage at the end. People tend to know postage costs. For example I have regularly questioned people as to why they charge say $15.00 for express post, when I know that a less than 500g express post is just under $10.00. It is amazing how often I get a 'discount' on postage when I ask them why the discrepancy..hehe

    So just charge postage out, at cost!

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    In Training MarkChap's Avatar
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    Postage is generally added at the end on a pretty much cost basis, normally.

    Don't forget to figure in the cost of packaging though, a canvas for instance is going to cost a lot more to pack properly than a print alone, which could judt be rolled and sent in a tube.
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    Ausphotography Regular Fedgrub's Avatar
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    Congrats on getting the buying offer jbuz!

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    Quote Originally Posted by ricktas View Post
    most people just add on the price of postage at the end. People tend to know postage costs. For example I have regularly questioned people as to why they charge say $15.00 for express post, when I know that a less than 500g express post is just under $10.00. It is amazing how often I get a 'discount' on postage when I ask them why the discrepancy..hehe

    So just charge postage out, at cost!
    Hey - small point here, but just because the cost price of an express post package costs when you line up in a PO to buy an express post envelope at say $10, there is still time involved in doing just that, ie taking that business time in obtaining it, packaging it, addressing it etc and then delivering it to the express post box or mail box. Most suppliers I buy from charge me postage and packing - which I consider to be fair and reasonable. Ignoring that time and energy is, I'm sorry Rick, a little simplistic.

    If I took your argument about postage and related it to the cost of say burning a cd, you'd be pointing out the cost price of the blank cd then ?
    Last edited by Longshots; 17-08-2011 at 7:34pm.
    William

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    And FWIW, some canvas printers ( not sure if I'm allowed to state their names), will deliver it to your client (already attached and stretched to a frame) without any significant extra costs.

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    Administrator ricktas's Avatar
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    Quote Originally Posted by Longshots View Post
    And FWIW, some canvas printers ( not sure if I'm allowed to state their names), will deliver it to your client (already attached and stretched to a frame) without any significant extra costs.
    Of course you can name them William. Only members with less than 50 posts and/or 30 days membership are restricted in promoting commercial companies, and you past those targets..a long time ago

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    Thanks all :-). Really valuable info for me to provide the best I can for my first (prospective) client :-).

    I might get a print done for myself for display purposes and get it measured for postaged (including packaging) and this way I'll be able to quote quickly.

    Any further hints or tips etc are greatly appreciated :-)

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    I've seem a rule of thumb to charge 3x the cost price, if tha helps.
    Darren
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    Administrator ricktas's Avatar
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    Quote Originally Posted by kiwi View Post
    I've seem a rule of thumb to charge 3x the cost price, if tha helps.
    certainly, in business 3x is an oft quoted area. There tends to be a recommendation that your charging price should be enough to cover
    33% staff - wages, super, workers comp, etc
    33% other costs -stock, supplies, rent, power bills etc
    33% for the rest, and profit margin
    Last edited by ricktas; 18-08-2011 at 6:47am.

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    Quote Originally Posted by ricktas View Post
    Of course you can name them William. Only members with less than 50 posts and/or 30 days membership are restricted in promoting commercial companies, and you past those targets..a long time ago
    Wasnt sure The Supplier I would highly recommend is Brilliant Prints - and I can assure you that their service is amazing.

    http://www.brilliantprints.com.au/
    Last edited by Longshots; 18-08-2011 at 6:56am.

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    William, Thanks for the recommendation .... I have seen the guys before but without referral have been hesitant to use them.

    Cheers,

    David

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    Administrator ricktas's Avatar
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    Quote Originally Posted by DavidG View Post
    William, Thanks for the recommendation .... I have seen the guys before but without referral have been hesitant to use them.

    Cheers,

    David
    AP site advertisers are good too:

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    On the issue of pricing .... I believe atleast x2 but more like x3 yours costs ... this is in the early days of your career. Should you build a brand/reputation then this method goes out the door as the buyer is now paying the premium for your perceived worth.

    David

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    Quote Originally Posted by ricktas View Post
    AP site advertisers are good too:
    Agreed Rick :-)

    William may not know it but I meet him earlier this year and had the good fortune to listen to him critique a print of mine :-) After listening to several more critiques and seeing his input here, William has a level of integrity or currency and as such "referring" power.

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    Thanks David

    I should say about the company I referred - sort of on topic - but I produced 5 x 1.5x1.5metre canvases for a client who were based in Mackay. They collected them from me in Brisbane. 6 months later, I got a call on a Monday afternoon, saying that 2 of the 5 prints had some small sagging issues. I rang Brilliant Prints, told them of the problem, and they assured me that they would sort it out. Thursday morning, my client in Mackay was stunned to receive 5 brand new replacement canvases delivered direct from BP. Thats service Its not like I'm a big customer - in my area of photography, I rarely get prints done.

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    Quote Originally Posted by ricktas View Post
    certainly, in business 3x is an oft quoted area. There tends to be a recommendation that your charging price should be enough to cover
    33% staff - wages, super, workers comp, etc
    33% other costs -stock, supplies, rent, power bills etc
    33% for the rest, and profit margin
    Yip, $1.50 for 100 full res images on a DVD sounds right ?

    Oh, Ive used brilliant prints before too - they are excellent.

    I tried cheap prints too - and yeah. good value for money.

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    I'm going to go against the grain here and say that arbitrarily assigning a fixed multiplication level to your cost of goods is simplistic and not accurate. With the price of your cost of goods (in this case a canvas) variable dependent on who you use, you could make a good profit or a very poor one when you take into account all of the other things that go into creating the image and canvas.

    Time, both shooting the event and PP, needs to be taken into account. Without knowing a lot about you or your practicises (eg. how did the competitor know you were taking photos, are you a business etc) I would be working out all of my costs to produce this image add on the profit you want to make and then charge accordingly. There are many other things about pricing that I could go into but won't at this stage but you need to look at a bigger picture than just cost of Goods multiplied by arbitrary amount.
    Vince

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