In light of the various threads discussing photography as a business, there are a few comments regarding "weekend warriors" (for want of a better description ) charging inappropriately. I would suspect that people are undercharging because they have no point of reference to know what is a ridiculously low price. They look at the 12c HN prints and work from there.
Now, I know that what people charge should be dependent on their actual business overheads etc, but what should the minimum amount be....to maintain the value of the industry (again for want of a better description).
People tend to be quite shy about discussing pricing whenever anyone asks, so here is the challenge.
What do you reckon is a fair minimum charge for say an hourly rate, 5x7, 8x10, 11x14 quality prints (fully retouched) for example. This is for a straight shoot either portrait or wedding, for examples sake, as I am guessing this is the area most ww's work in.
Travelling etc not included.
Keep in mind, this is an ideal minimum charge, not what you actually charge.
I'll start the ball rolling....
Hourly rate: $80
What do you reckon?