Despite the K-x being available in liquorish all-sorts colours Pentax (and Hoya) are happily in the black (Profit for FY ending March)
This is great news considering the GFC

Financial reports here:
http://www.hoya.co.jp/english/invest...tor_09_22.html

3. Pentax
In medical endoscopes, restrained buying by medical organizations continued due to the economic
slump after the financial crisis. Therefore, sales remained on almost the same level as the previous
year.

In the digital camera area, the number of single-lens reflex cameras sold sharply increased from the
previous year, and overall sales rose despite fierce price competition with other companies.
As a result, sales for the quarter in this segment stood at 25,920 million yen. As for operating income
and loss, the effects of cost cutting achieved via reorganization during the previous year produced an
operating profit of 1,331million yen, showing a significant improvement in profitability compared to a
huge operating loss for the same quarter one year ago