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Thread: Business Name

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    Business Name

    Hi everyone,
    I am a little stuck as to what I should name my business. I read through a post on here and suggestions were to not use personal name.. but then others say to use it.
    I seriously want to get a business going and the name just gets me stuck!
    I have thought of Natural Expressions? Capture That ?
    Then with my name VC Photography?
    Any suggestions would be greatly appreciated.
    Vicki

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    Hi Vicki, I had the same dilema recently, I ended up going with my name.
    Reason being... I liked the idea of a name such as (just using your example) Natural Expressions ... but I wanted to allow myself to 'grow' if I wanted. I'm photographing people (babies/kids mostly) now, but what if I decided to get into landscape... the title wouldn't quite work.
    As well as that everything that I came up with was taken anyway! So I decided to keep it simple and just used my name.

    I do like Natural Expressions though.
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    Vicki, any name you choose can work if you market it correctly. Whilst some people feel the name should relate to the business that is not necessarily so (look at all those who use their own names).
    You need to have confidence in your chosen name and the ability to sell it to prospective customers. Ideally, the name itself will become popular and well known in the industry of choice. Using your own name can be problematic particularly if your business flounders some time in the future. Not only will your business suffer but there could be reflections on your family name. Of course, if you're not serious about your business from the outset this will make little difference. Evidence of this can easily be found in the monthly liquidation lists where over 90% of wind-ups are individuals.
    I haven't had to advertise the television side of my business since 1992 (Redgum) simply because the name has become synonymous with that kind of work in Queensland.
    It's kind of funny because more people call me Redgum than by my proper name. Even my kids, and that's sad.
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    Thank you so much for your replies.. I am still unsure... but I do like "Shot by Capponi" ???? any thoughts

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    Quote Originally Posted by vickic View Post
    Thank you so much for your replies.. I am still unsure... but I do like "Shot by Capponi" ???? any thoughts
    Here's a logo for you...
    Attached Images Attached Images

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    lol... So wat are your thoughts about the name... Thanks for the logo!!

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    Amor fati!
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    Vicki See Images...

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    Quote Originally Posted by vickic View Post
    lol... So wat are your thoughts about the name... Thanks for the logo!!
    Well, if you can sell that sort of image as a photographic business it will do well otherwise you may have problems. Are you a gangster by nature???

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    So I take it.. that name won't work..LOL... it is very unique... well maybe back to the drawing board..

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    Captures by Capponi if you like your name.
    nicer imagery ..




    Constructive Critique and editing of my images is welcome and appreciated.

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    VC Photography has a nice ring to it. But that gangster logo is silly, unless you replace the gun with a camera
    Olympus E-30 upgrade pointing @ you

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    oh no I wasnt using that gangster photo..lol.. I think that member was kidding.. well I hope so. lol..
    yes I like VC photography.. I have someone doing a logo for "Shot by Capponi" as they said once I see the logo it will change things as it is very well done... so we will see.

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    Cool! When do we get to see it?

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    As soon as it is emailed to me I will show you.. hopefully I will like it.. it is driving me nuts in finding a name for my business.

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    Shane, that graphic was simply to show how some people can interpret your business name and if you want to survive you need to counter that. Having said that, choosing a name is probably one of the least important issues when starting a business.

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    Quote Originally Posted by Redgum View Post
    Shane, that graphic was simply to show how some people can interpret your business name and if you want to survive you need to counter that. Having said that, choosing a name is probably one of the least important issues when starting a business.
    These days, most folk will identify a 'preference' via a logo. So yes, I agree.


    ..re the graphic. I just though you may have put a little more into it

    Hey, you wanna do a doco on drain painters?

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    I will see how my logo turns out and go from there... otherwise I might go with VC Photography?

    Thanks for all your input tho!
    vicki

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    Red face A business name

    Hello Vickic
    I am a new member also but have been in business over many years. Although not in photography. To me a business name must be easy to remember, and to make it known to all just what you are there for. I owned and operated a restuarant for 15 years. because my wife and I were both grandparents we used that name but in the language of the style of food it offered. It stuck with the population that visited we won awards for best known, best tourist spot and food value. It was around for close to 20 years with the same name until people who had purchased it changed now it is unknown.
    You are in Townsville area which I have lived in for 7 years. as an idea what about 'tropical photography' or something along those lines.
    Regards
    John H

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    Ausphotography Regular JimD's Avatar
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    VicPic
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    f o t o w o r x

    People taking the time out to give me CC is always very much appreciated

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    Well I have decided on Angelic Photography. Very pleased with my decision..

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