This is one of the monitors on my shortlist along with some of the other mentined LCDs on the forum such as the Samsung 214T and the NEC Spectra Vision. At the moment the online listed price for theis $999! Last night it was $899. In January it could be had for $639 with coupon and in December $535 with coupon. Is it mainly the exchange rate influencing this trend- or is it more a case of blind raping us with their back and forth price jumps? Are we ever likely to see this model down at the $550 mark again? Sure it's a great screen but when I can get the 214t for $580 the doesn't look value for money. Is it just a matter of keeping a watchful eye out for coupons or the elusive "24hr specials". I believe the 2408wfp is a fairly recent model so could be a while waiting for a 2409 to come out. Arch stupid marketing ploys!