Nikon Mirrorless

[swifty]

Well, the teaser's begun. But no info yet, other than the NR rumoured specs.

https://events.imaging.nikon.com/live/en/

[Mary Anne]

Interesting, Thanks I will keep my eye on that one.

[ameerat42]

Hmm! Flishly, I clicked on the link, and was immediately transported into
a realm of verbal and visual guff!

I think it's a lost cause - "The Pursuit Of Light" as they put it. Nothing can
match its speed. And what about the nod to Captain Kirk? - "Nikon's ongoing
mission heading into the future..." - pardon the redundancy, but when there's
so much guff...

[John King]

Agree, Am. My BS meter hit +10 dB ...

[swifty]

[swifty]

The official development announcement press release:
https://www.nikonusa.com/en/about-ni...rformance.html

The info confirms:
1) There will be a new mount
2) There will be an F-mount adapter

[ameerat42]

It says about as much as the other link only with more words, and it has a link back to
that one. Talk of going around in circles!

[ricktas]

About time. Mirrorless is starting to look good Finally

[swifty]

It says about as much as the other link only with more words, and it has a link back to
that one. Talk of going around in circles!

You'd be surprised how much info has already been garnered from the video as well as a few more leaked photos that I hadn't posted up by the online community doing all sorts of post processing to get a better view.

[MrQ]

They're not giving much away yet, are they?

Mirrorless has been tempting for a little while. This might be the push.

[arthurking83]

It says about as much as the other link only with more words, and it has a link back to
that one. Talk of going around in circles!

Should be remembered that the info revealed so far is not so much an 'announcement' as much as it's an announcement that an announcement is imminent!

From memory most if not all manufacturers do this kind of thing.

Nikon did it for the Df and the D850(AFAIR) and Pentax also did it for the K1(way back when).
Tidbits of info close to Photokina, then the announcement proper comes about a month prior to Photokina, products go out to the various review sites, they do their early preview stuff .. basically reducing the cost of the manufacturers marketing budget by a few mil

create a few ripples of anticipation on the net, in no time those ripples turn into waves ... fanbois argue for, non believers argue against ... maintains internet chatter for as long as possible, maintaining a high online profile for as long as possible for the manufacturer and product.

[John King]

That's marketing for you, Arthur!

Personally, I prefer the old fashioned way of announcing a concrete product, then shortly after that, producing the thing itself ...

[ameerat42]

I just can't get over the guff used - Well, in part, anyway...

[arthurking83]

That's marketing for you, Arthur!

Personally, I prefer the old fashioned way of announcing a concrete product, then shortly after that, producing the thing itself ...

I'm not sure what insider info you have that this Nikon mirrorless device isn't 'concrete'
As far as I'm aware, the thing is real.

It's just a marketing strategy to get some momentum up and running to keep the Nikon name active on the internet.

What I'm finding a strange situation:

On one end of the spectrum, I've read a fair amount of chatter that Nikon's marketing is lacking, not very obvious, barely heard across the WWW .. etc, etc.
I tend to read most of what Thom Hogan's writes and it seems that every other blog entry he makes will mention Nikon's lack of marketing/advertising 'noise'. I admit I read it, but don't always agree with what he writes tho.
Also seen quite a few discussion posts on various fora related to Nikon/photography too.

Then on the other side of the fence, here we have complaints that Nikon's advertising noise seems to be 'too loud'.

It's just marketing!! The fact that you're posting a reply of any kind(on the topic of Nikon) and or this mirrorless product means you've fallen for Nikon's marketing hype/ploy!
Keeping this thread active and ongoing in any way helps those search engine bots find more data about Nikon mirrorless, and it maintains currency ...

You claim it's lacking info, or you want 'concrete product' marketing, but you have perpetuated the the very idea that Nikon has tried to implement with this campaign ... which is to create internet chatter about the product.

So (looking back now) is Nikon wrong to have used this strategy?

[ameerat42]

Probably, considering that most of it is opprobrium

[John King]

Or bloviation, Am.

Arthur, I neither know, nor care. My comment was directed at marketing departments from all companies the world over ...

[swifty]

For those that may be interested in the camera, it's actually quite fun. The piecing together of various bits of info.
So if you care, take a look at all the CSI work that the online community have managed to pull from the images/video so far:
https://nikonrumors.com/2018/07/25/n...nderings.aspx/

But if you have no interest in the camera, then I agree your eyes can't roll back far enough LOL
Although you could just ignore it all until Aug 23rd ;P

[arthurking83]

.....

Arthur, I neither know, nor care. My comment was directed at marketing departments from all companies the world over ...

I'm confused then.

Why would make this sort of comment then:

....

Personally, I prefer the old fashioned way of announcing a concrete product ...

The product is definitely concrete, Nikon had previously commented that they're working on a mirrorless camera, but no specifics.
Now they're pre announcing that the product does in fact exist, with some 'teaser' info to make the internet talk 'Nikon'.

You make your comments(no one will deny you your right to comment .. good, bad or otherwise) .. and now you say you neither care nor know.

Try and see it from Nikon's point of view:
on the one hand they have to deal with a Nikon stalwart(Thom Hogan) commenting that Nikon don't do enough with 'marketing' .. and following on from his advice, they now have to deal with the casual observers with no interest or knowledge, claiming that they're announcing a non concrete product(with the implication that it's what ??? .. vapourware or .... ).

Maybe, I'll try to explain my confusion another way:
When Olympus/Fuji/Sony/etc announce lens roadmaps, which is basically the same marketing 'bloviation' tactic, do you make the same derogatory comments on those non concrete announcements, with the consideration that you neither know nor care of those products as well?

[John King]

Yes, Arthur.

In the computer world, many such announcements are termed "vapourware", which I am sure you are well aware of. Long on promises, short on detail, and often product. Windows 9, anyone?

[fillum]

https://events.imaging.nikon.com/live/en/

Reminds me of a movie I saw...50 years ago !
https://youtu.be/ou6JNQwPWE0?t=31s

Nikon seem to be making a big deal about the new mount - and who doesn't get excited by a new mount ? Well, pretty much everyone I think.
It will be interesting to see what other design choices they make but otherwise of little relevance to me as I expect it to be priced way outside my budget...



Cheers.