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Adobe Systems have announced that they expect a $2Billion (US) loss for the quarter ended 31st March 2018.
Adobe's stock price has plummeted on the announcement. Stock price: As at 24th March 2018 ADBE (NASDAQ) USD216.08. Just after the announcement was made to the New York Stock exchange the share price plummeted to USD104.27 and continues to drop.
Adobe's Shantanu Narayen (CEO, President, Chairperson) has stated in a media release that they believe the monthly payment business model has not been as successful as they had hoped. Increased piracy of their premium products continues to impact income streams. In particular Adobe Photoshop CC and Adobe Photoshop Lightroom CC are frequently pirated.
Shantanu Narayen has also stated that recently Adobe contracted Microsoft and Apple to obtain statistics on the number of computers that had a copy of Adobe Photoshop CC installed on them. The outcome reports that there are nearly 1 billion computers running Adobe Photoshop CC. However there are just over 250 million registered and paying Adobe Photoshop CC users. The other almost 750 million copies are pirated. Adobe has stated that it will act against all these pirated installations immediately.
Adobe have implemented an additional server based software check this morning. This software check will automatically occur via the AdobeUdpateService that runs on start-up of your computer. If you are running a pirated copy of Photoshop or Lightroom, you will receive a pop-up message on your computer advising that your copy is pirated and the software will then be locked. You will then be presented with a screen to purchase a licence for the pirated software. You will need to purchase a valid licence (at a price of USD$500) within 7 (seven) days of the pop-up message appearing. Impacted users will also be required to then sign up to a monthly plan from 1st June 2018.
Adobe's, Anti Piracy Enforcement spokesperson, says that Adobe takes software piracy seriously, and now as it is impacting their business operations to the extent of reporting the loss to the stock exchange, Adobe has stated it will act decisively and swiftly against those who have pirated copy of their software. Anyone who ignores the piracy pop-up message could ultimately see Adobe deleting any and all PSD, ACR files along with any Lightroom catalogs on a computer that continues to run a pirated copy of Adobe software. Adobe Systems reserves the right to take further legal action against anyone who continues to use Adobe products from non-legitimate sources.
Adobe Systems advise they will be reviewing all monthly payments for their entire product catalog, and that the expectation is that price rises will be announced soon. Most monthly payments will increase by around 40% effective 1st May 2018. If you have an existing payment plan with Adobe, you will receive an email by the 15th April 2018 advising your new monthly fee.
Adobe Systems is one of the world leaders in software development. Adobe will protect its intellectual Property. Adobe employs thousands of people worldwide and as such, it will take all necessary action to return to profitability. Retrenchments are not part of the current plan to return to profit. Adobe's focus will be ensuring the company received due payments for all software, worldwide.
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Originally Posted by Gazza
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