It would appear that Nikon have released a new model heavily based on instant photo sharing to social media.
There must have been a lot of development cost associated with such technological advances.
How do I know this?
It is obvious since they appear to be getting primary school children to write their press releases to save $$$ that were spent on developing the new model.
Copied and pasted from their email that hit my inbox this arvo -------
Whether you’re a professional amateur, the Nikon D3400 lets you capture precious moments in stunning detail thanks to 24.2 effective megapixels, ISO performance and 11 AF points.