Bloody GoPro!

I don't know how I got there, but I saw a new item that linked to GoPro's new licensing scheme(rort!)

I found a link to an article where Toyota is making an offroad vehicle (called the Tacoma) with a GoPro mount a standard accessory.
My first thought was "seriously" .. what an idiotic idea to start with, but then again this is the way the world is going .. GoPro mad!

The lure of it being standard fitment to your vehicle may be alluring to the average idiot(who doesn't realise that you can probably do this yourself!) .. but who am I to question what other people percieve as good value equipment.
You don't get the GoPro in this off road ute, you only get a way to mount one. You still have to buy a GoPro(if you haven't already got one).

My generally suspicious nature can only see this as a deal create by 'global partners' for the sake of a few $'s between those partners .. I can't see through the thickened BS of a deal like this where there is a service or product that is of benefit to all Tacoma purchasers!(are Toyota assuming that all of their Tacoma purchasers plan on buying a GoPro, or already have one).

To my mind, I can only assume that GoPro give these things to Toyota, pay a small fee to have them fitted as std equipment to the Tacoma, to lure folks into buying more GoPro's, and or upload the generated content to GoPro's new service .. GoPro licensing.
(I won't link to it, but if you're interested yourself, google it .. I think it's TOS suck massively!)

Firstly:

GoPro Content License Terms of Use

These GoPro Content License Terms of Use (the “Agreement”) is a binding agreement between GoPro, Inc., a Delaware Corporation (“GoPro”) and the entity for which you are an authorized representative (the “Licensee”). GoPro owns or has the rights to the video or photographs (the “Content”).
This is straight from the TOS from the GoPro site.

I read this about 4 or 5 times, and my only understanding of this crap is that you buy their hardware, you create your content, you risk your life, limb, and any legal actions against you .. upload the content to the service .. pocket half a 'peso' or so .. and all that content is now GoPro's property!

And to rub salt into your already festering wounds ..

2.4: Other than as permitted in Section 1, Licensee may not: (i) make the Content available in any environment or location that is accessible by persons other than Users; (ii) make the Content available in a manner that may allow or invite a third party to download, extract, redistribute, modify or copy the Content; (iii) include the Content in an electronic template intended to be reproduced or published by third parties; or (iv) use or display of the Content on websites (without the written approval of GoPro).


now that GoPro owns your property, you can't use it, or allow anyone else to use it ever again!
So if by some miracle, you happen to create the next billion dollar blockbuster .. bad luck. GoPro are making that billion dollars now friend .. not you!

3.1: Copyright. No ownership of any copyright in any Content shall pass to Licensee by the issuance of the license contained in this Agreement. Except as expressly stated in this Agreement, GoPro grants Licensee no right or license, express or implied, to the Content.

Forget the salt .. now for the chilli!

There are more sinister terms in this agreement as per usual .. indemnify GoPro if any illegalities arise due to the content in the material uploaded
.... so not only do you pay for their products, and allow them to make money of your stuff, if any legal actions arise as a consequence of the content you uploaded, your on your own there too!
And of course any and all content must attribute GoPro in some manner .. obviously all their hard work must be acknowledged somehow!

It won't be long before we see this invaluable product(the mount only! .. not the camera) as std fitment to the Hilux too I reckon too!