http://www.pentaxforums.com/articles...kina-2014.html

Despite a global declining trend in camera sales, Ricoh Imaging has been gaining market share over the course of the past two years. Thus, the primary focus of our interview today was future direction and changes necessary to adapt to the state of the camera market. We learned from the interview that some of the recently-announced Pentax cameras are part of a new "innovation" line, which will be maintained parallel to the core K-mount and Q-mount lineup. Thus, the gamut of Pentax and Ricoh camera products will slowly expand. We also learned that Ricoh is engaged in the development of a full-frame camera, though the potential launch of such a camera will depend on the market situation.