how do you acheive this look?

[MarkChap]

Well to me, the majority of those images just look flat and lifeless.

Slight de-saturation, pull back on the contrast, and pull back on the clarity (mid tone contrast) and you too could produce similarly lifeless images

[pixy]

Well to me, the majority of those images just look flat and lifeless.

Slight de-saturation, pull back on the contrast, and pull back on the clarity (mid tone contrast) and you too could produce similarly lifeless images

I agree with mark the photos are flat and lifeless if you look at the histogram they are exposed to the right,this can be achieved by under exposure when you take them or in processing, exposing to the right is ok and then pull the exposure back to give it life but the whites can be easily blown out (no detail ) if you are not careful,some photographers shoot this way to reduce noise.

Jack.