ince Adobe announced their Creative Cloud subscription-only business model, I’ve been saying the same thing again and again — “… the deal just isn’t there for photographers yet.”
Well, that all changed during the opening keynote at Photoshop World last week in Vegas when Winston Hendrickson
(Adobe’s Vice President of Engineering for Digital Imaging, and a serious sports photographer himself), announced a better deal than I was ever expecting: if you have any previous version of Photoshop (all the way back to CS3), you can get the combo of both Photoshop CC and Lightroom 5 for just $9.99 a month
(as long as you take them up on the offer by Dec 31, 2013).
Much better than I was expecting
I had been talking with Adobe about a deal like this for photographers since they first announced the subscription-only plan, and the number I had been hearing was $19.99 for the two. I had been pulling for (and hoping) they would offer it at just $14.99 instead which I thought was a very fair price. $9.99 wasn’t even on my radar at all. When I heard, just a few days before the keynote, that they were going to offer both at $9.99 a month, I was pretty stunned. I never saw a price that low coming. That’s about 33¢ a day for Photoshop. And Lightroom. The latest versions. I know we waited a while for this deal, but at least it was worth the wait.
Doing The Math
To upgrade Photoshop to the latest version was usually $199. Lightroom’s yearly upgrade is around $79. That’s around $280 every 18th months to stay up to date. Now it’s just $180 over 18 months and you’re always on the latest version of both with all the latest features. Plus, you get 20GB of online storage (if you want it), and a Behance.com ProSite membership as well. The math works.