Administrator appointed to family, baby photo company PixiFoto
Photography studio PixieFoto, which trades as Photo Corporation Australia (PCA), has gone into administration.
The company has been operating since 1971 and specialises in child and family photography.
There are 36 outlets in Victoria, New South Wales, Queensland, South Australia and Tasmania which operate out of kiosks in Kmart, Target and Myer stores.
Administrator John Morgan says a preliminary review of the operation suggests a downturn in sales has impacted on the company's ability to operate as a going concern.
As a result all businesses operating in the chain stores will be closed immediately.
The sale of a related photography school will go ahead.
Mr Morgan says he will put in place "steps to maximise the value of the company's assets for the benefit of stakeholders."
Up to 300 jobs are believed to be at risk.