A collegue asked me to remove watermarks from an image because "I know how to use Photoshop". I said it's not possible because I don't want to deal with it A) because I don't agree with destroying someones livelihood and B) it was a difficult one to remove anyway because it was over people in the image. Essentially the photo was for sale and they didn't want to pay to $40 for the image so took an iphone shot of the photo itself complete with watermarks to try and print
I know image theft happens a lot but I have never been asked to actually do it for someone before! Hard to explain to someone the value of an image when they can "get the cow for free" so to speak. Interestingly enough the comment was if it cost $20 or if the $40 was a framed image they would have bought it. They obviously see no value in the work, equipment, business expense behind taking that single image. No idea how any photographers still make money as a business any more.