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PENTAX STAYS COLORFUL! PENTAX INTRODUCES THE K-30 DSLR IN A VARIETY OF NEW COLORS AND FINISHES!

Nine Bold Colors Available in Glossy and Silky Finishes Add Exciting New Options for this Weather-Sealed, Coldproof and Dustproof DSLR

Denver, CO (April 2, 2013) — PENTAX RICOH IMAGING AMERICAS CORPORATION today announced the availability of the K-30 DSLR in nine new, bold colors. Available in a shiny crystal or matte silky finish the 15 new color choices are great for photo enthusiasts looking to add some personal style to their photography.

Recognized as Editors’ Choice from Backpacker Magazine and awarded the coveted Gear of the Year Award from Men’s Journal, the K-30 DSLR is the ideal device for photographers and outdoor enthusiasts. The K-30 combines a compact, lightweight body with many advanced features found only in higher end DSLR camera models, such as a weather, dust and cold resistant body, a glass prism optical finder with 100% field of view, state-of-the-art autofocusing, and full HD video recording capabilities.