The new HTC One will be the first to feature the HTC UltraPixel Camera - an advanced imaging technology that offers a great leap in the quality of point-and-shoot photos and video. Smartphones have rapidly become the primary camera for millions of people, and taking pictures has become an indispensable part of daily life. HTC is committed to offering the highest quality camera available, so even everyday pictures are gratifying and memorable.
With our new camera, you’ll be able to quickly shoot vivid, true-to-life images with a wide range of colors, even in low light conditions. We accomplish this not by increasing the number of megapixels in the camera, but by engineering a more advanced CMOS Sensor, ISP, and optical lens system that captures significantly more light than most 8 or 13 megapixel cameras.