In my "real world" camera club I am known for my view that photography has a much greater purpose in life than simply winnng competitions.
95% of our images are never going to win competitions, and so they tend to languish on hard drives everywhere - unseen, and unappreciated. I favour a less competition centric world and a less competitive environment where photos are shared simply for what they are, rather than whether they satisfy the very subjective tastes of judges.
With this in mind I have sometimes ventured into A/V contests simply because they are less focussed on the photographic merit than on the overall message.
Recently I took this a step further by creating an A/V which hopefully illustrates the more powerful potential of photos and A/Vs to bring about awareness and change - to try and use photography in a more meaningful way. Clubs make group A/Vs using various member's photos and I have used images taken by a friend of mine, whose images we simply don't get the opportunity to take ourselves.
If you have a spare moment, check it out - I found that it needs to buffer for a minute or two to run smoothly on Youtube, and you do need sound. I suspect that few of you will be aware of the information contained in my A/V.
Let me know what you think ......