Almost weekly we hear of something being 'leaked' about a new product and this is certainly the case from the Camera companies. I just wondered what members think about these leaks. Are they really just someone in a factory, somewhere, sneaking a bit of information, maybe a quick photo of a prototype or an production test model and these people put them on the net for all. OR are they carefully orchestrated marketing by the brands to get information out there that is 'not supposed to be out there', as a clever and cheap way of advertising. After all, once the tit-bits of information are out there, or a photo or two, they develop their own life and spread about the net, including on AP. Marketers could not have it better, free advertising!
So do you think these leaks are genuinely just someone in the right place giving out a bit of information, or are they carefully planned and orchestrated as marketing?