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Thread: How much to Charge: My images on a Park Sign

  1. #1
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    How much to Charge: My images on a Park Sign

    Hi all,

    A local City wants to place a bunch of my images on a sign at a local park. The sign will be about 2.5mx3.5m I am yet unaware of how many images or what size they will be printed.

    How much to charge for each image?

    I'm thinking in the order of $100 - $150 each.
    Last edited by enduro; 09-05-2012 at 10:05am. Reason: spelling
    "Nature photography is about choosing a location, crawling through dirt, being bitten by insects and occasionally taking a great image". - Wayne Eddy.

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    31 views and no response, now that's pretty normal!

    Your input is appreciated.

    An update: The City have come back to me with a selection of 16 images and have indicated they would like to use the images for the proposed sign and any future publications.

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    Firstly, congrats on the offer!! Image all the people who will see it! Take some pics of it when it is up and show us.

    I would like to suggest something but I have NO IDEA what would be a good amount. I guess it comes down to what you would like from them. Maybe suggest a price (maybe a bit higher than you would like) and they can either say ya or nay and it can go from there. I personally think the amount you said is not enough!! How about $200 per image? Even that would be cheap.

    Hope this helps...prob not though. Hopefully the 31 people who looked also didn't have a clue!!
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    I like the sound of $200 an image. The cost of a full colour sign, including installation, design etc I imagine would be about 8k-10k. A recent Real Estate Sign I paid for was 3.5K.

    I'm thinking about a Canon 5D MkIII and wouldn't mind covering that and need to raise about three and a half grand for it.

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    Ausphotography Regular livio's Avatar
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    Hi, Enduro, hmm your question has the potential to open up the biggest can of worms and a healthy and passionate discussion. They are your images after all and you should be able to negotiate your price based on experience, skill content, timimg and managing expectations. If you can reach an agreement then good job.

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    Ausphotography Regular Allie's Avatar
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    I admit I was one of the 31 but I had no idea what price should be placed on such images but now you know how many images and you know how much you want to get out of this then $3.5K divided by 16 is approx $219 so make it at least $225 per image to give you some small room for negotiation or a blanket $3.6K for the same reason. Depends what the council has budgeted to use your images and whether it is important for you to either not price yourself out of their budget or not seem expensive enough. Congratulations on being considered - I hope they include some mention on the sign that they are your images.

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    Quote Originally Posted by enduro View Post
    An update: The City have come back to me with aselection of 16 images and have indicated they would like to use the images for the proposed sign and any future publications.


    Hmm, their requirements are fluid – seems to me to be smart negotiation.
    On the face of it - I would want more than 200~250 per image for ONGOING publication rights and / or an image credit on the publications.

    Who initially approached whom?
    What is the background to these negotiations?
    What are the Council’s other Options for the sign images and the publications?
    Who holds the position of power?
    Who in the Council is making the decision? - the person you are negotiating with or does s/he have to get it ticked off higher up?
    Have you had dealings with them before?


    etc . . .



    The price you can render for each image is dependent upon many factors – you have not supplied enough information.


    WW
    Last edited by William W; 10-05-2012 at 2:00pm. Reason: grammar corrections

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    I'd say much more than $200 too. 2x3m is gigantic!

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    Quote Originally Posted by reaction View Post
    I'd say much more than $200 too. 2x3m is gigantic!
    The sign is large, but there will be more than 16 images on it.

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    Hmm, their requirements are fluid – seems to me to be smart negotiation.
    On the face of it - I would want more than 200~250 per image for ONGOING publication rights and / or an image credit on the publications.

    Who initially approached whom?
    They approached me.

    What is the background to these negotiations?

    They have noted I keep winning (or getting places) their photo competitions and have purchased images from me in the past to decorate their walls/archive.
    They loaned 16 images from me to produce a brochure of wildlife that was printed to about 10000 copies. The sign in related to the brochures and also related to promoting awareness of natural areas.


    What are the Council’s other Options for the sign images and the publications?
    Option #1: No to do the sign, or find reasons not to.
    Option #2: Pay me the money required to acquire the images for the intended and future purpose.
    Option #3: Purchase the images from other sources (stock images?). The images I could not supply in the past were very poor quality.


    Who holds the position of power?
    Does there need to be one? I own the images, they have the money.

    Who in the Council is making the decision? - the person you are negotiating with or does s/he have to get it ticked off higher up?
    The Counciller placing an order for the sign to be installed and the area manager.

    Have you had dealings with them before?
    Yes, but they wouldn't pay me. I won't budge without payment anymore.


    The price you can render for each image is dependent upon many factors – you have not supplied enough information.
    I think you are great at asking questions and over complicating the transaction.

    Any ideas on a more formal quoting system?
    Last edited by enduro; 10-05-2012 at 7:50pm.

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    Thank you for answering some of the questions.

    Quote Originally Posted by enduro View Post
    Q - Who holds the position of power?
    Response - Does there need to be one? I own the images, they have the money.
    In any negotiation there is.
    It is not a “need”, it just is.
    It might be fluid and move from one party to the other.

    Quote Originally Posted by enduro View Post
    Response - I think you are great at asking questions and over complicating the transaction.

    I asked questions such that I could be better informed and therefore give what I consider to be better advice to you.
    You asked the initial question.
    It was you who sought advice.
    It was you who wrote: "31 views and no response, now that's pretty normal!"
    I merely wanted to give the best advice I could.
    That is not complicated.
    It is just professional.


    Quote Originally Posted by enduro View Post
    Response - Any ideas on a more formal quoting system?
    I do not know of any formula or formal quoting system for this situation.
    My advice is - that it is silly to look for one.
    I suggest you read Herb Cohen: he is not complicated.


    In your position I would price my product at what I believe the market could bear.

    At this time, from what has been disclosed, it occurs to me that the Council whilst initially subordinate in the negotiation, now holds the position of power: most predominately because of the mindset of the seller.

    WW
    Last edited by William W; 10-05-2012 at 11:03pm.

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    You once again are over complicating the situation Bill.

    You have also displayed this to the other readers.

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    Quote Originally Posted by enduro View Post
    You once again are over complicating the situation Bill.
    I was answering your question.
    You may choose to ignore my advice - I don't mind.
    We shall disagree on your commentary, that my advice is overcomplicated.

    Quote Originally Posted by enduro View Post
    You have also displayed this to the other readers.
    I have no idea what I have "displayed" to other readers or why you would make such inane comments upon my answers, to your requests for advice.

    ***

    Goodnight and Good Luck with the sale of your photos.


    WW
    Last edited by William W; 11-05-2012 at 12:51am.

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    No thanks for you inane response. I hadn't expected anymore ...

    NEXT!

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    Quote Originally Posted by enduro View Post
    No thanks for you inane response. I hadn't expected anymore ...

    NEXT!

    I think you'll now get quite a few more views and no responses.... William W IMO was just asking questions to get a back ground before offering advice I read his post expecting you to answer his points but you were quite Rude to him

    you have already given the shire images for free.. that's probably why they are back for more ..thats not complicated is it !
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    How does one go about 'loaning' images for publication?

    I can see a profitable future in photography books if that's commonplace.

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    Quote Originally Posted by Tommo1965 View Post
    I think you'll now get quite a few more views and no responses.
    I agree. Wayne you often 'whinge' about the number of replies you get to your threads, and perhaps your interaction above is the reason why? People don't comment cause they don't want that sort of rebuttal when they do.
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    I think if you're around long enough you'll find WW gives very useful advice on any topic he answers. You can disagree but you'd be a fool not to consider it carefully.

    THat said, 2x3m worth of images, I'd ask for $1000.

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    For waht it's worth, and that may be very litltle, seriously how many contributors here would have EVER sold images, lt alone for commercial use, let alone to a Council, let alone for the description

    I'll have a guess - 0 ?

    Try this though

    http://www.featurepics.com/News/phot...alculator.aspx
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    Quote Originally Posted by kiwi View Post
    For waht it's worth, and that may be very litltle, seriously how many contributors here would have EVER sold images, lt alone for commercial use, let alone to a Council, let alone for the description

    I'll have a guess - 0 ?

    Try this though

    http://www.featurepics.com/News/phot...alculator.aspx
    at least 1. I have sold images to a council here in Tasmania. Not for a sign like this though. Mine were for marketing material, use on postcards of the region, etc, so did not comment on possible $ cause I have no idea.

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