User Tag List

Thanks useful information Thanks useful information:  4
Results 1 to 15 of 15

Thread: Top 3 things you could add/improve in your business now that could bring more customers

  1. #1
    Ausphotography Site Sponsor/Advertiser Hypop's Avatar
    Join Date
    29 Jul 2011
    Location
    Sydney
    Posts
    35
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Top 3 things you could add/improve in your business now that could bring more customers

    Hi all,

    Paul here from Hypop.

    Just wanted to ask everyone here what would be the top 3 things they could add to their business now that could help bring more customers. It could be something like a better website, better lighting equipment, better camera equipment, larger portfolio etc



    Thanks all!

  2. #2
    Administrator ricktas's Avatar
    Join Date
    24 Jun 2007
    Location
    Hobart
    Posts
    15,414
    Mentioned
    9 Post(s)
    Tagged
    1 Thread(s)
    A D800...hehe

    Seriously, I would say a better marketing idea. Something to get my name out there to untapped markets.
    "It is one thing to make a picture of what a person looks like, it is another thing to make a portrait of who they are" - Paul Caponigro

    Constructive Critique of my photographs is always appreciated
    Nikon, etc!

    RICK
    My Photography

  3. #3
    Member
    Join Date
    03 Feb 2012
    Location
    machans beach
    Posts
    64
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    the top three things to better your business

    Get out there and show yourself to anyone and everyone.
    Advertise, you and your product (eg weddings, portraits etc)
    Have aportfolio of your work ready to show to prospective clients, and dont be afraid to push yourself.

  4. #4
    Member
    Join Date
    13 Apr 2008
    Location
    At the studio...
    Posts
    249
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    1. A better understanding of who their clients are.
    2. A better understanding of who their clients are not.
    3. A better understanding of the difference.

  5. #5
    Member
    Join Date
    14 Feb 2010
    Location
    Leura
    Posts
    136
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Zeke is as always all over it. Most improvements would have nothing to do with cameras or lights but more targeted marketing with an understanding (and ownership) of your niche.
    Togs are what my son wears to go swimming.

  6. #6
    Adventure & Discovery
    Join Date
    20 Aug 2009
    Location
    Brisbane, AU
    Posts
    616
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    More money perhaps? Then everything else is possible.

    Sent from my GT-I9100 using Tapatalk
    Photojournalist | Filmmaker | Writer | National Geographic | Royal Geographic

    D3x and other gear.


  7. #7
    Ausphotography Site Sponsor/Advertiser
    Threadstarter
    Hypop's Avatar
    Join Date
    29 Jul 2011
    Location
    Sydney
    Posts
    35
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    thanks guy for your response.

    how would you guys rate the importance of a website?

  8. #8
    Administrator ricktas's Avatar
    Join Date
    24 Jun 2007
    Location
    Hobart
    Posts
    15,414
    Mentioned
    9 Post(s)
    Tagged
    1 Thread(s)
    Quote Originally Posted by Hypop View Post
    thanks guy for your response.

    how would you guys rate the importance of a website?
    A website is good if people can find you, or know your name/site address first. People will not google 'fred smith photography' if they haven't heard of Fred Smith Photographer to start with. People will generally scope out friends/relatives etc first and then use the information they get to google..your name etc.

    I think a website can be an important tool in the marketing of your business..but you first have to market yourself and your website. No use having a website if your photography/attitude is not good. Word of mouth will soon see people telling others to avoid you, and then a website mean diddly-squat. It is part of a whole package, if it compliments everything else in your approach, then it is a good, worthwhile investment.
    Last edited by ricktas; 16-03-2012 at 4:53pm.

  9. #9
    Member
    Join Date
    12 Feb 2008
    Location
    Brisbane
    Posts
    7,837
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    SEO is king

    People will not google john smith photography but will google "Ipswich wedding photographer" and you'd want to be top of the hit list or at least top 20


    Sent from my iPad using Tapatalk
    Darren
    Gear : Nikon Goodness
    Website : http://www.peakactionimages.com
    Please support Precious Hearts
    Constructive Critique of my images always appreciated

  10. #10
    Member
    Join Date
    14 Feb 2010
    Location
    Leura
    Posts
    136
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    highly

  11. #11
    It's all about the Light!
    Tech Admin
    Kym's Avatar
    Join Date
    15 Jun 2008
    Location
    Modbury, Adelaide
    Posts
    9,640
    Mentioned
    17 Post(s)
    Tagged
    0 Thread(s)
    SEO ... Google 'Australian Photography'... we are #2 after the paid for Google advert magazine.

    regards, Kym Gallery Honest & Direct Constructive Critique Appreciated! ©
    Digital & film, Bits of glass covering 10mm to 500mm, and other stuff



  12. #12
    Member
    Join Date
    22 Jul 2010
    Location
    Sydney
    Posts
    337
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    What 3 things... hmmm...

    1. A broadly experienced, wise, actively-involved-in-the-industry, positive and helpful mentor. Someone who could take me on their shoots, point me in the right direction with sales, business admin, technique... then help me fine tune it. And would encourage / kick me in the butt.
    2. More up-and-go (motivation, not drink) to make use of the quiet periods (like now... I was going to do my accounting...)
    3. Ability to think bigger.

    Equipment - yeah, there are a few other bits of equipment I'm hoping to get soon, but I can't say they are holding my business back.
    Website - I agree with what is said above. Actually, I could put more effort into my websites...

  13. #13
    Adventure & Discovery
    Join Date
    20 Aug 2009
    Location
    Brisbane, AU
    Posts
    616
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Achee, I wouldn't wait around for No.1. At best you're going to have to pay for advice (that's always part of the business model) and it would be hard to imagine any successful business person trading hard earned knowledge for nix. Why would they?
    Points 2 & 3 are easily fixed and are the difference between being poor and being wealthy.

  14. #14
    Member KeeFy's Avatar
    Join Date
    18 Mar 2011
    Location
    Newtown
    Posts
    470
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Equiment says squat to the layman. They can't tell a pro lens from a kit lens and a Pro body from a entry level. Obviously you know the difference and it helps you get better photos but the customer don't care what you use to get the result, as long as the result is good.

    Obviously you need good enough product for a customer to buy into. Then it's all about advertising to your target audience. SEO as kiwi has said is really really a big thing and it's not that easy getting up there in the top few. People usually don't go past the first page or maximum the 2nd page looking for stuff.

    I know some folks here don't believe in social media but trust me it works. I've got friends working for social media companies and it's been proven that social media does get your branding out there.

    Be prepared to lose some $$ to make more. Offering "freebies" is one form of getting more brand awareness.

    Just my .1 cent worth

  15. #15
    Account Closed reaction's Avatar
    Join Date
    18 Sep 2008
    Location
    Sydney
    Posts
    792
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Social media works for established firms, but how many weekend warriors have used social media to setup a 'fred smith photography' page to start with? I think there's a danger of putting up a poor site when you're clearly a low level amateur trying to gain 15min of fame. Once you get the wrong image out it's very hard to change.

    I say this as a person who's seen many 'fred smith photography' pages where clearly they haven't even worked out how to use exposure compensation yet.

    Also I've seen lots of deal sites where a $1000 photography session has been discounted to $20 with 5 free prints or sth. I'm sure it gets sales but is it the image you want (for the rest of your life?)
    Last edited by reaction; 23-03-2012 at 3:53pm.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •