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View Full Version : What is the best rate to pay a contract photographer??



TwitchyVision
23-03-2011, 10:48am
Hi all,

I'm a Real Estate photographer currently into my second year of operation. I am presently in line to pick up some new contracts which will see me absolutely flat out and requiring an additional photographer. ** I am not posting a job, as I already have someone lined up for the work. **

My question is, what is the right amount to pay the contractor, who is operating as a sole trader, just starting out in the photography industry?

All that I will be requiring from the additional photographer is to look after one client in particular who will produce a high volume of work (11 - 20 properties per week) while i take care of the rest. The photographer will go in, do the shoots, bring the images back to my administrator who will then edit all the images, forward to the client and invoice.

The client is charged a "per property" rate.

Is there a rule of thumb on what to pay such contractors? Do i pay them a percentage of the property rate or do i pay a day or weekly rate based on the amount of properties that get shot as it may vary? Obviously, as this is my business I still need to make money from it; but how much is appropriate?

Thanks in advance for all your help! :th3:

Kym
23-03-2011, 10:57am
:gday: & Welcome - lets see some images in the main CC forums (http://www.ausphotography.net.au/forum/forumdisplay.php?5-.-CONSTRUCTIVE-CRITIQUE-Members-Photos-.) and have fun!
If you want to meet other members then check the Forums / Community / Groups link; also the meet-ups forums!
Also you may wish to have a browse of our new and evolving Library. (http://www.ausphotography.net.au/forum/showlibrary.php)

My take would be to work out how long it takes to do each job on average, plus travel time and then pay based on an hourly rate for that time.

PS: I moved your thread here from Intros.

William
23-03-2011, 10:57am
Hi, Welcome to AP, This is an introduction thread , To tell us a little about yourself , Best way to get started is to post some images in the main CC forum and contribute a little to the site , Once you get going , This question would have been better asked in the "photography Business" Thread - Bill :)

kiwi
23-03-2011, 10:58am
Nice fishing expedition, surely you'd know, you're the one in the industry not us.

I seriously question your motivation for asking such a question.

William
23-03-2011, 10:58am
Ooops !! Kym beat me to it :D

TwitchyVision
23-03-2011, 11:10am
Kiwi, while I appreciate your conern, it IS actually a genuine question and something that has been keeping me awake. I am just trying to get a feel for what other photographers have experienced and get some advice. As a sole trader, I am not used to paying other people to do work. I want to keep the scales fair, for both parties.

I know what I charge and what other photographers charge, so there is no "fishing". I just want to know what is the fair scale to pay on.

TwitchyVision
23-03-2011, 11:17am
Thanks guys - sorry to post in the wrong forum initially; first time using one!

Kym - The job usually takes an hour on site to complete the photography and around 30 minutes travel to and from the location (as the photographer lives in the same local region as the client).

I've had a look at the photographic industry award and its obviously different from a sole trader's rate, and I will not be comfortable paying someone $16/hr to do that! haha :)

I'll check with the photographer about their usual hourly rate for photography in general and see if it ties in. Obviously if it is 80% of the property rate, i'll have to reasses.

Thanks for the tip though, i hadn't thought of an hourly rate!

kiwi
23-03-2011, 11:39am
A general rule of thumb is to charge a client 3x what you pay a contractor. This is not industry specific.

TwitchyVision
23-03-2011, 11:47am
Thanks Kiwi :)

I already have a set charge for the client which was established before I needed an additional photographer. By this rule of thumb, should I pay the contractor 1/3 of the charge price? Currently, the photographer is asking for around 70-80% of the charge rate because they feel they are doing the majority of the work by taking the photos. For me, in a business perspective that doesn't make sense as it would mean my business doesn't make much money and there is no point of bringing someone on if that is the case.

kiwi
23-03-2011, 11:56am
ahh business, aint it fun :) You'll just have to negotiate something that a) returns you a return according to your business plan and b) gives contractor an adequate return. It will be of course a compromise position.

The contractor of course might just turn around and steal your business too.

kiwi
23-03-2011, 11:58am
I'll also add that you are seeking advice how to run a business from a predominantly amateur internet forum. Dangerous and amatuerish in itself imho.

I strongly suggest you get professional advice from your accountant (you must have one right?), a small business bureau in your state or the AIPP (you should look at being a member)

TwitchyVision
23-03-2011, 12:42pm
Great, thanks for all the tips

ricktas
23-03-2011, 1:20pm
now we have answered that one, how about joining in and giving something back to the site.

William
23-03-2011, 1:34pm
now we have answered that one, how about joining in and giving something back to the site.

As I said in my earlier post, This site is about giving and receiving, It's just fair to contribute something in return :)

Adrian Fischer
23-03-2011, 1:43pm
What would you do it for? If another Real Estate photographer needed you to help him out. You know the rate that is paid by the agency as does they guy you looking to work with. So what would you expect to get paid? Aslo, if you dont offer him enough and he walks your reputation is on the line as not being able to deliver. So in the long run, if you dont make much money on the shoots he does, is it still not worth it to keep the client happy. Perhaps working out what it costs from an admin perspective to to process and deliver to the client and then adding a % for small profit and seeing what the leaves and offering him that.

Longshots
23-03-2011, 3:14pm
Kiwi has already said it, but its worth noting that while I have absolute respect for many good photographers in this forum, few are actually professional, and there is an undercurrent attitude that sometimes surfaces at outright belligerence about the value of professional photography. So to be honest, I'd be seeking opinions from people that have a real experience and real reliance on running a photographic business and perhaps worth differentiating what opinions are offered that are based on none of that.

Having said that there is a percentage of working professional photographers her, so I dont mean to exclude all in those comments - however as Rick (forum owner) this forum is not dedicated to professionals.

The whole issue of "contracting" secondary shooters, or subcontracting is definitely high up there in the ATO's sights at present,

While its been industry practice to receive invoices from freelancers and treat them as sub contractors, you may find that under the new "Fair Work" legislation that this is no longer possible. In fact is is likelu that assistants or stringers will need to be regarded as employees with entitlements. If you are using external staff, you need to know more.

AIPP is currently running "Stay out of Jail" information nights around the country for members only.

My suggestion is to join AIPP.

And FWIW from the unbelievably low prices being bandied around the Real Estate Photography, the one main decision factor promoted by 99% of those involved is PRICE. And it just keeps on getting cheaper and cheaper. So good luck; and if you're entering the market based on price, watch your back, because someone WILL come in cheaper.

ricktas
23-03-2011, 3:41pm
I agree with Longshots. AP can provide information at all levels, but the AIPP is specifically for Professional Photographers, whereas AP is not aimed at the Professional Photographer as such.

It is also worth reminding in this thread of one of the site rules:

[24] Requesting/Providing Financial, Medical or Legal Advice on Ausphotography:

Australian Photography is a website with broad topic coverage. However, when it comes to medical, financial and legal advice, it's always recommended to seek advice from a qualified professional, rather than asking about it on Australian Photography. As such, Australian Photography takes no legal responsibility for posts seeking or providing Medical, Financial or Legal advice. Members use any advice provided via Ausphotography at their own risk. The site owner, moderators or members cannot be held liable for any Medical, Financial or Legal advice posted on the site.

So feel free to continue to discuss any issue on the site (as long as it isnt illegal), but do not rely on the information to be legally correct, it is, in most cases, personal opinion.

kiwi
23-03-2011, 4:04pm
buy hey, all us amatuers like the discussion, its an interesting business speculating about an interesting business :)

ricktas
23-03-2011, 4:30pm
buy hey, all us amatuers like the discussion, its an interesting business speculating about an interesting business :)

Agree, and if we learn something from the discussion, then it's good all round. After all AP wouldn't be here if we didn't learn things from it and other members.

Kym
23-03-2011, 5:03pm
Many (some) AP members have general business experience, not specific to photography.
Business is business and 80-90% are common issues.

Re: William's (Longshots) comments about sub-contractors. It depends a lot on if they have your work as their sole (or majority) income or its genuinely sub-contracting.
As Kiwi said - check with your accountant.

Longshots
23-03-2011, 5:24pm
Kym from my understanding, there has been a significant change in the law on the issue of subcontracting. Hence why I'll be attending the AIPP's seminars on this important issue.

And also, my comments were meant as helpful, and I for one am always willing to offer advice based on real world experience. Helping each other at any level, and all levels can only be beneficial to all (IMHO) :)


Plus I accept that on some levels of business advice you dont need to be in a photographic business to possess or offer genuinely helpful information.

kiwi
23-03-2011, 5:56pm
This is an interesting exercise actually

http://calculators.ato.gov.au/scripts/axos/AXOS.asp

In summary there were a couple of key criteria from what Ive worked out that trigger the conclusion

If you invoice and get paid based on an hourly rate youre considered an employee not a contractor
If you are not liable for rectification you are an employee

Interesting huh

Kym
23-03-2011, 7:45pm
William, the same issues are faced by the IT industry re: contractors and I was just clarifying. We use contractors at work, and in fact are looking for someone now.

Edit: http://www.ato.gov.au/businesses/content.asp?doc=/content/4540.htm

capers
26-03-2011, 6:17pm
A general rule of thumb is to charge a client 3x what you pay a contractor. This is not industry specific.

I'm not a tog but an accountant with over 30 years experience and can agree that as a general rule of thumb, 30% goes in wages, 30% goes in materials etc and 30% is profit. Dunno where the other 10% goes!

Longshots
27-03-2011, 11:08am
I'm not a tog but an accountant with over 30 years experience and can agree that as a general rule of thumb, 30% goes in wages, 30% goes in materials etc and 30% is profit. Dunno where the other 10% goes!

I'm not an accountant, but a working pro tog and I can tell you that the missing 10% that Capers is struggling with is very possibly going to be tax :) But hey who am I to add anything.

steve munro
27-03-2011, 11:44am
I'm a Real Estate photographer currently into my second year of operation. I am presently in line to pick up some new contracts which will see me absolutely flat out and requiring an additional photographer.



First, may I congratulate you on being so successful after only one year of operating a photography business - well done.




All that I will be requiring from the additional photographer is to look after one client in particular who will produce a high volume of work (11 - 20 properties per week) while i take care of the rest. The photographer will go in, do the shoots, bring the images back to my administrator who will then edit all the images, forward to the client and invoice.


This sounds to me like either 1)You don't really care about the job/client; or, 2)You're trying to make it sound of less value so you'd feel ok in giving your sub-contractor a 50/50. I value my business and that business is my name. If I put someone forward for a job then I better make sure that that person is not only up to (or close to) my professional standard but that also they don't feel like they're getting ripped off and thus pass that on as "attitude" to your client. Ultimately, that second photographer is going forward as a representative of your business and it is your business that will suffer if it's not treated professionally. Pay your photographer 75% which will keep them happy as that's what they are asking for. This in turn will keep your client happy because your photographer will do a better job. You still get 25% as a 'finders fee' (which is not bad to be honest) and, if in a years time you manage to expand even more, you could have three, four or five extra freelance photographers working for you all 'donating' 25% to your business. Don't try and jeopardize your name just to try and save a few bucks in the short term and please, pay the photographer what (s)he is worth. Which reminds me - who's providing the kit to take the photos and who's paying for the transport? :D
Steve

ricktas
27-03-2011, 3:45pm
Mod Note: The member who started this thread hasn't been back online since the day they joined and started this thread.

I would like to thank all the AP members who added to the discussion, sadly the OP has not deemed it worthwhile to come back and thank them, or join in by giving some advice to other members of the site. Seems they came, asked their question, got what they wanted and left. Hopefully they will return soon and join in, if not, I will close their account in a week or so, as it would then appear they don't want to interact with other site members, and give something back for all the advice they were given!

mrDooba
27-03-2011, 5:50pm
Maybe all new members should be barred from asking questions before contributions(of some sort) are made.

jasevk
27-03-2011, 9:13pm
Maybe all new members should be barred from asking questions before contributions(of some sort) are made.

You're kidding right?? Maybe the poster is away? maybe someone other than the OP got something from the discussion here... I don't see all the hoo haa about the OP not being back for a while...